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Idae is a luxury label designed and made in NZ. It strives to empower it's wearer through garments that are both effortless and practical.
Silhouettes are created to flatter the woman, making her feel the best she can everyday. There are elements of subtle femininity paired with masculine detailing and tailoring.
Idae takes a step back from the present fashion cycle and aims to slow down the unsustainable movement by creating two small collections a year.
Claire discovered Idae on Instagram and the lemon pieces (that make up our 1st order) made her heart stop - so divine.